Tropicana Gardens Mall (“TGM”), a subsidiary of Tropicana Corporation Berhad has been buzzing with a host of exciting activities. Recently, Sports Direct Malaysia opened its latest elevated superstore at Tropicana Gardens Mall. This store boasts a retail footprint of 28,000 sq ft including both Sports Direct and the new USC lifestyle facia, marking the 33rd store in Malaysia.
The launch coincided with Sports Direct’s announcement of its holding company name for the region, Frasers Group Asia Sdn Bhd, with its new regional HQ in Sunway City. The pandemic has only temporarily delayed expansion into the Southeast Asia region as acknowledged by Paul Gibbons, Managing Director of Frasers Group Asia.
“We are continuing to develop and elevate our Sports Direct store concept, which will include the new USC lifestyle facia, hence providing a seamless crossover from sport to street as well as leisurewear,” commented Gibbons.
“Our primary aim remains to deliver unparalleled value and variety of branded sports gear but now in a fresh, easy-to-shop format across our various sports and lifestyle zones,” he continued.
“This includes informative LED screens at both the entrance and in-store to highlight on latest promotions, trends, and activities.”
The Tropicana Gardens store is uniquely zoned by key sports categories which include Football, Running, Training (fitness, cross-training, gym equipment, weights, boxing & yoga), Rackets (badminton, tennis & squash), Swimming (pool, beach & water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Kids Women & Men) plus Outdoor (hiking, trekking, camping & fishing).
There are now 28 elevated doors across the country with the remainder planned for expanding or relocating plus more locations under planning. This evolution is key to maintaining a close working relationship with key brand partners and to ensuring customers get the best available choice and service from over 75 international brands. Sunway Pyramid standalone superstore is next to open its doors in December, followed by Pavilion Bukit Jalil and Sunway Carnival very early in the New Year.
“We are thrilled to house one of the largest Sport Direct stores in Malaysia and a signature USC store. It is a privilege for Tropicana Gardens Mall to be chosen by the UK’s number one sports retailer. Fitness fans will be pleased to know that attractive prizes are waiting for those joining the Under Armour workout challenge on 11 December 2021 organised by SportsDirect,” said Jared Ethan Ang, Group Executive Director of Tropicana.
In addition to further store expansion in Malaysia, Sports Direct will upgrade its proprietary web
platform at SPORTSDIRECT.COM for domestic and regional fulfilment. This will offer best-in-class technology for better experience and services directly and in collaboration with key marketplace partners. This also marks a major investment for the group with over 60 staff currently employed locally in customer service and web development to support the expansion.
To view more great deals and other promotions, visit the website at my.sportsdirect.com.
Currently, the Mall is pulsating with Seasons of Joy Christmas activities as well as the opening of many other unique retail brands. Discover Tropicana unique tenant mix at www.tropicanagardensmall.com.my
